Direct Mail Postcards 101: How This Marketing Method Works for Realtors


If you’re a realtor, one of the unique methods you can use to sell houses and list them is to use postcards. Not every profession can employ this approach with continued great results. However, a realtor’s use of postcards can mean the difference between sales and commissions and problems with lead generation locally.

Increase Your Standing as a Real Estate Professional

As a realtor then, you really cannot get by marketing your business solely online. Sending out postcards enables you to farm real estate (find niche and credible leads) and increase your standing as a real estate professional.

Therefore, it is important to learn how you can use direct mail postcards to cultivate your brand, get connections, and exert your influence in the local real estate market. When you use realtor postcards to farm real estate, you can make an impact locally. By using the postcards, you can do one of several things.

How You Can Use Real Estate Postcards

You can use the postcards to feature houses you’ve just listed, to tell your recipients about properties under contract and to showcase the homes you’ve already sold. Postcards can also be used to announce open houses.

Make sure you send out postcards that reveal relevant information about your market – postcards that are directed specifically to people you wish to reach.

Targeting Your Market for Leads

It’s not enough to target a couple zip codes. You have to figure out who you want to share your information with. For example, ask the following questions:

  • Who is my target demographic? What is their age range, where do they live, and why do they want to sell their home?
  • What is the average selling price of the homes I wish to target?
  • What type of selling area am I covering? Is it a good place to buy a house?
  • Is another realtor covering the area extensively? (If this is the case, it is usually best to find another neighborhood on which to place your focus.)
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Once you answer the above questions, you can send out mailings regularly. Usually, if you send out postcards each week, you will find that you’ll eventually receive a healthy influx of leads. However, remember, this will not happen overnight. You need to send out postcards on a schedule to make it happen.

Add Your Picture and Contact Information

When designing your postcards, make sure you include a professional image of yourself and your company’s name and contact details. Add your street address as well as your email. Use the postcards to support your social media and email campaigns as by reiterating the information. 

Send Out Informational Postcards that are Relevant to a Buyer or Seller of Real Estate

Never send out meme-type postcards, as people want to be informed, especially when it comes to real estate. For example, don’t use humor to gain notice. It won’t work. While the postcard may be read momentarily, the contents will not stir the reader to contact you at a future date. Keep everything informational and professional if you want to generate leads.

Take the Next Step – Get Noticed in Your Local Community

What are your current real estate marketing goals? If you’re not using postcards, now is the time to make the decision to do so. Real estate postcards offer local realtors–new and experienced alike–a way to generate leads with less strain and difficulty.

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